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Writing a Business Plan
Having a good business plan is essential not only for organizing your thoughts but also if you are trying to secure financing from other sources for start-up costs.
The elements to include:
- Summary of your business—a snapshot. What is your “Why?” Why will your DPC be the best? Your business success will be directly related to answering this question. Consider reading Sparks Start Fires by Julie Gunther, MD or Start With Why by Simon Sinek.
- Description of DPC and how it relates to your own business.
- Market analysis—Research, research! How are DPC practices around you doing? How full are they? How fast was their growth? What are some of their obstacles to success? How much are they able to charge?
- Services—What you will include in your practice and how will it be advantageous to your practice. (See Choosing Clinical Services)
- Marketing strategy—Research effective marketing. Most DPC practices build by word of mouth and boots on the ground. Keep marketing expenses to a minimum. Ask your mentor (See How to Find Your DPC Mentor
- Funding request—How much money do you need for your plan? Hopefully, starting out, this number is very very low. Start with the lowest start-up costs possible (See Financial Considerations)
- Financial projections—Calculate estimate based on membership rates, projected growth and retention rate, and overhead costs.
Explain why you care about DPC and your patients, the positive impact on the community, and how your passion will drive your growth and financial estimates.
Don’t forget to reach out to your mentor(s) for advice if needed!
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Writing a Business Plan
Having a good business plan is essential not only for organizing your thoughts but also if you are trying to secure financing from other sources for start-up costs.
The elements to include:
- Summary of your business—a snapshot. What is your “Why?” Why will your DPC be the best? Your business success will be directly related to answering this question. Consider reading Sparks Start Fires by Julie Gunther, MD or Start With Why by Simon Sinek.
- Description of DPC and how it relates to your own business.
- Market analysis—Research, research! How are DPC practices around you doing? How full are they? How fast was their growth? What are some of their obstacles to success? How much are they able to charge?
- Services—What you will include in your practice and how will it be advantageous to your practice. (See Choosing Clinical Services)
- Marketing strategy—Research effective marketing. Most DPC practices build by word of mouth and boots on the ground. Keep marketing expenses to a minimum. Ask your mentor (See How to Find Your DPC Mentor
- Funding request—How much money do you need for your plan? Hopefully, starting out, this number is very very low. Start with the lowest start-up costs possible (See Financial Considerations)
- Financial projections—Calculate estimate based on membership rates, projected growth and retention rate, and overhead costs.
Explain why you care about DPC and your patients, the positive impact on the community, and how your passion will drive your growth and financial estimates.
Don’t forget to reach out to your mentor(s) for advice if needed!