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Simple SEO Tips & Tricks
Driving web traffic to your DPC website is a vital resource for growing your membership no matter where you are in your DPC practice journey. This is where Search Engine Optimization (SEO) comes into play.
SEO may seem like an arcane art, but as long as you have basic control of your practice website you can get the fundamentals of SEO working to your benefit.
Benefits of SEO
- Increase website traffic
- Increase member interest inquiries
- Convert general interest into member signups
- Naturally populate into the Google Business results
- Increased visibility of positive patient reviews
1. Start with Your Practice Site and Site Content
There is no way around it, but to get started with SEO you need to figure out your web presence. What type of patients do you want to attract? What are the key aspects of how you practice in your DPC practice? Use your vision of DPC practice to set tailored keywords[LINK] that define who you and your practice are. Using the right keyword is the most important part of optimizing your SEO. More keyword tips can be found below.
Some general SEO tips for every website:
- Build your keywords into page content AND headers.
- Include Page Descriptions for your site.
- Make a dedicated Contact Page that very explicitly provides
- Name
- Address
- Phone Number
- Public Email
- Put contact information on the website footer
- Make a dedicated Reviews/Testimonials page on your site - Google strongly weighs reviews directly written or posted on the practice site (“First Party Reviews”) and reviews left on sites like Google, Facebook, WebMD, etc. (“Third-Party Reviews”).
2. Claim Your Google Maps Business Profile
The reality of our current ecosystem is that the first place many potential practice members will encounter your DPC practice is on Google. It is critically important that every DPC practice has claimed their Google Business Profile for Google Maps and Google Search results.
This will give you more leverage to address incorrect or malicious Google reviews.
Use this Google page to start the process of claiming your practice’s Google Business Profile account. You will need to go through the process to verify that you do, in fact, own the business.
3. Research–and Use–Localized Keywords that Patients in Your Community Are Using
There are a host of free resources available for anyone that is interested in learning what customers in their community are using to search for primary care services in their area.
- Once you have claimed your DPC practice’s Google Business profile you can use built-in tools like the Google Keyword Planner.
- To get a broader sense of keywords and search terms check out Google Trends.
- An alternative to Google–and independent of your Google Business Profile–is UberSuggest.
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Simple SEO Tips & Tricks
Driving web traffic to your DPC website is a vital resource for growing your membership no matter where you are in your DPC practice journey. This is where Search Engine Optimization (SEO) comes into play.
SEO may seem like an arcane art, but as long as you have basic control of your practice website you can get the fundamentals of SEO working to your benefit.
Benefits of SEO
- Increase website traffic
- Increase member interest inquiries
- Convert general interest into member signups
- Naturally populate into the Google Business results
- Increased visibility of positive patient reviews
1. Start with Your Practice Site and Site Content
There is no way around it, but to get started with SEO you need to figure out your web presence. What type of patients do you want to attract? What are the key aspects of how you practice in your DPC practice? Use your vision of DPC practice to set tailored keywords[LINK] that define who you and your practice are. Using the right keyword is the most important part of optimizing your SEO. More keyword tips can be found below.
Some general SEO tips for every website:
- Build your keywords into page content AND headers.
- Include Page Descriptions for your site.
- Make a dedicated Contact Page that very explicitly provides
- Name
- Address
- Phone Number
- Public Email
- Put contact information on the website footer
- Make a dedicated Reviews/Testimonials page on your site - Google strongly weighs reviews directly written or posted on the practice site (“First Party Reviews”) and reviews left on sites like Google, Facebook, WebMD, etc. (“Third-Party Reviews”).
2. Claim Your Google Maps Business Profile
The reality of our current ecosystem is that the first place many potential practice members will encounter your DPC practice is on Google. It is critically important that every DPC practice has claimed their Google Business Profile for Google Maps and Google Search results.
This will give you more leverage to address incorrect or malicious Google reviews.
Use this Google page to start the process of claiming your practice’s Google Business Profile account. You will need to go through the process to verify that you do, in fact, own the business.
3. Research–and Use–Localized Keywords that Patients in Your Community Are Using
There are a host of free resources available for anyone that is interested in learning what customers in their community are using to search for primary care services in their area.
- Once you have claimed your DPC practice’s Google Business profile you can use built-in tools like the Google Keyword Planner.
- To get a broader sense of keywords and search terms check out Google Trends.
- An alternative to Google–and independent of your Google Business Profile–is UberSuggest.