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Marketing to Existing Patients
Whether you are employed or self-employed, there are lots of ways you can market to your existing patients while you are transitioning to DPC.
If you are employed, check your employment contract for clauses that may hinder or prohibit the solicitation of existing patients. Read Leaving an Employer for more information.
First and foremost, BE READY!
- Before you start talking about your new practice have a few things in place, including contact information, website, and some practice (business) basics. Read this article to learn more about Branding and Marketing[UPDATE LINK].
- Create and share some print marketing: business cards, flyers, brochures, etc.
- Consider possibly waiving enrollment fees or for patients that sign up prior to your opening date.
- Create a letter for patients to give notice of your transition. Consider adding an event invitation to the letter, such as a town hall event.
Pre-enrollment
- Embed a link to your enrollment/EMR inside your website to pre-enroll patients prior to your opening date.
Once you have everything ready
- Use the time between announcing your transition and your opening date to market to EVERY SINGLE patient. Use each patient visit as a marketing opportunity and practice your 1-minute elevator speech.
- Hand out flyers and business cards during patient visits and direct each patient to your website for immediate enrollment. You might consider letting them know that enrollment will be limited.
- Consider holding one or more events where you explain your practice, answer questions, and enroll patients
- Find networking events, such as health fairs or other community events. You might also consider small business networking, such as BNI, Rotary Club, Lion’s Club, and Chamber of Commerce.
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Marketing to Existing Patients
Whether you are employed or self-employed, there are lots of ways you can market to your existing patients while you are transitioning to DPC.
If you are employed, check your employment contract for clauses that may hinder or prohibit the solicitation of existing patients. Read Leaving an Employer for more information.
First and foremost, BE READY!
- Before you start talking about your new practice have a few things in place, including contact information, website, and some practice (business) basics. Read this article to learn more about Branding and Marketing[UPDATE LINK].
- Create and share some print marketing: business cards, flyers, brochures, etc.
- Consider possibly waiving enrollment fees or for patients that sign up prior to your opening date.
- Create a letter for patients to give notice of your transition. Consider adding an event invitation to the letter, such as a town hall event.
Pre-enrollment
- Embed a link to your enrollment/EMR inside your website to pre-enroll patients prior to your opening date.
Once you have everything ready
- Use the time between announcing your transition and your opening date to market to EVERY SINGLE patient. Use each patient visit as a marketing opportunity and practice your 1-minute elevator speech.
- Hand out flyers and business cards during patient visits and direct each patient to your website for immediate enrollment. You might consider letting them know that enrollment will be limited.
- Consider holding one or more events where you explain your practice, answer questions, and enroll patients
- Find networking events, such as health fairs or other community events. You might also consider small business networking, such as BNI, Rotary Club, Lion’s Club, and Chamber of Commerce.