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How to Create a Great Elevator Pitch
An elevator pitch is a brief description of your practice that explains what you do, how you do it, and why the listener should be interested. Crafting a good or a couple good elevator pitches is crucial as many doctors, especially the more passionate ones, will tend to overshare and end up causing the other person to lose interest.
The key to the elevator pitch is not to include everything, but rather include enough to act as a “teaser” enticing the listener to ask, “Tell me more...” You can explain what you do on a very broad scale and consider including a sentence about what sets you apart from your competition. If possible, personal examples help better engage your listener.
It may be worth having more than one elevator pitch for specific audiences. For example, the “pitch” for businesses vs the “pitch” to someone suffering from chronic diseases vs the “pitch” to an otherwise healthy family interested in continuity of care and accessibility.
An elevator pitch does not need to be a “sales pitch”. In fact, it ought not to be. It should simply provoke enough interest that the listener wants to know more.
Examples for consideration:
“[Business name] is a Direct Primary Care office which means we provide routine medical care to our patients for a set monthly fee. Our prices are upfront and transparent. In a typical medical office, you may not see your bill for 6-18 months, and you will likely be surprised by how expensive it is. Our patients know exactly how much their care will be before they leave the office so they don’t have to worry about how they’re going to afford to go to the doctor.”
“[Business name] is a different type of medical practice where we work directly with our patients instead of their insurance company. This enables us to provide better care and greater access for less money. The last time you were sick were you able to see your doctor, or did you have to go to Urgent Care? Not only can our patients see their doctor the same day, but they can also text or email their doctor directly with questions or concerns.”
“[Business name] does primary care a little different. We limit the number of patients we take care of so that our patients get more time with their doctor and better, more personalized care. This means that all of your children can do their wellness visits at the same time, within a week, as opposed to either waiting 3 months or only seeing one child at a time due to overbooked schedules. Your whole family can get their medical concerns are taken care of at once, which means fewer trips back and forth for you.”
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How to Create a Great Elevator Pitch
An elevator pitch is a brief description of your practice that explains what you do, how you do it, and why the listener should be interested. Crafting a good or a couple good elevator pitches is crucial as many doctors, especially the more passionate ones, will tend to overshare and end up causing the other person to lose interest.
The key to the elevator pitch is not to include everything, but rather include enough to act as a “teaser” enticing the listener to ask, “Tell me more...” You can explain what you do on a very broad scale and consider including a sentence about what sets you apart from your competition. If possible, personal examples help better engage your listener.
It may be worth having more than one elevator pitch for specific audiences. For example, the “pitch” for businesses vs the “pitch” to someone suffering from chronic diseases vs the “pitch” to an otherwise healthy family interested in continuity of care and accessibility.
An elevator pitch does not need to be a “sales pitch”. In fact, it ought not to be. It should simply provoke enough interest that the listener wants to know more.
Examples for consideration:
“[Business name] is a Direct Primary Care office which means we provide routine medical care to our patients for a set monthly fee. Our prices are upfront and transparent. In a typical medical office, you may not see your bill for 6-18 months, and you will likely be surprised by how expensive it is. Our patients know exactly how much their care will be before they leave the office so they don’t have to worry about how they’re going to afford to go to the doctor.”
“[Business name] is a different type of medical practice where we work directly with our patients instead of their insurance company. This enables us to provide better care and greater access for less money. The last time you were sick were you able to see your doctor, or did you have to go to Urgent Care? Not only can our patients see their doctor the same day, but they can also text or email their doctor directly with questions or concerns.”
“[Business name] does primary care a little different. We limit the number of patients we take care of so that our patients get more time with their doctor and better, more personalized care. This means that all of your children can do their wellness visits at the same time, within a week, as opposed to either waiting 3 months or only seeing one child at a time due to overbooked schedules. Your whole family can get their medical concerns are taken care of at once, which means fewer trips back and forth for you.”